Media and Communication, BA - Concentration in Advertising and Public Relations
| Code | Title | Hours |
|---|---|---|
| General Education Program | ||
| Understanding College (FS) | 1 | |
| Writing and Presentation (WRI1 & OC1) | 6 | |
| Mathematics | 3-4 | |
| Information Literacy, Media and Research (ITML) | 3 | |
| Introduction to Digital Humanities | ||
| Creative Voices Across Culture (HCE) | 6 | |
| Orientation in Art | ||
| Science at Work (NPW) | 6-10 | |
| Ethics, Reality, and Logic (PEM) | 6 | |
| Individual and Societies (SEH) | 6 | |
| Mass Communication | ||
| Mass Media and Society | ||
| Our World, Past and Present (WHG) | 6 | |
| Personal Wellness (FH) | 2-3 | |
| Religion and Culture (RS) | 3 | |
| Media and Communication Major | ||
| COM-1001 | Introduction to Media Production | 3 |
| COM-2001 | Writing for Media | 3 |
| Select ONE of the following courses: | 3 | |
| Interpersonal Communication | ||
| Digital Media Cultures | ||
| COM-2100 | Acting I: Voice and Movement | 3 |
| COM-2111 | Language of Film | 3 |
| COM-2300 | Media Research Methods | 3 |
| COM-3013 | Gender, Race & Class in Media Pt. II | 3 |
| COM-3200 | News Writing | 3 |
| COM-4990 | Field Experience in Communication Arts | 3 |
| Select ONE of the following courses: | 3 | |
| Capstone Practicum | ||
| Capstone Seminar | ||
| Advertising/Public Relations Concentration | ||
| COM-2002 | Introduction to Advertising | 3 |
| COM-3102 | Advertising and Society | 3 |
| COM-3106 | Visual Design | 3 |
| COM-3400 | Persuasion | 3 |
| COM-4410 | Creative Advertising | 3 |
| COM-4420 | Public Relations | 3 |
| COM Electives | 6 | |
| General Electives | 18 | |
| Total Hours | 120-126 | |
In keeping with our mission at St. Francis College, the courses you take courses across the liberal arts ensure that you are well-rounded, able to engage in meaningful thought and conversation both within and outside of your area of expertise, and building a foundation for future success by deepening and broadening your knowledge. Building on First Year Foundations and augmenting your major field of study, the combination of courses in the Bodies of Knowledge prepares you to meet the challenges the world presents to you with intelligence, clarity, and empathy. They will equip you to solve complex problems, contribute to your community, and improve the world you inhabit.
Institutional Learning Outcomes:
- Demonstrate sensitivity to creative expression
- Communicate ideas and information through written, oral, visual and digital media
- Employ critical and analytical skills
- Value diverse perspectives of the human experience
- Implement information, technology and media literacy
- Demonstrate quantitative literacy
Foundation Courses- First Year College (13-14 credits)
St. Francis College’s mission, emphasizing Franciscan education, highlights access and opportunities for all students. In your first year at SFC, you will combine key skill development with courses in the liberal arts and in your areas of interest. Each of these courses and categories is essential to your success in college and beyond. Our First Year Foundations program ensures that all students will be equitably prepared to excel and achieve their goals.
Bodies of Knowledge (35 credits)
At St. Francis College, our Franciscan mission states that we “educate the whole person for a full, relational life.” This means that we strive, by making certain you take courses across the liberal arts, to ensure that you are well-rounded, able to engage in meaningful thought and conversation both within and outside of your area of expertise, and create success by deepening and broadening your knowledge. Building on First Year Foundations and augmenting your major field of study, the combination of courses in the Bodies of Knowledge prepare you to meet the challenges the world presents to you with intelligence, clarity, and empathy. They will equip you to solve complex problems, contribute to your community, and improve the world you inhabit.