Communication Arts, B.A. — Concentration in Advertising/Public Relations

General Education Program
Writing (WR)3
Quantitative Literacy (QR)3-4
Oral Communications (OC)3
Fitness/Health (FH)2-3
Information, Technology & Media Literacy (ITML)3
Religious Studies (RS)3
Freshman Seminar (FS)1
Humanistic & Creative Expression (HCE)6
Natural & Physical World (NPW)6-10
Philosophical, Ethical & Moral Dimensions (PEM)6
Environment & Human Experience (SEH)6
Principles of Macroeconomics
Principles of Sociology
World Heritage & Global Perspectives (WHG)6
Communication Major
BUS-1001Organization and Management3
COM-2000Mass Communication3
COM-3200News Writing3
IT-2410Web Design3
Select one of the following courses:3
History of Film
Studies in Film
Select one of the following courses:3
Topics in Mass Communications
History of Television
Digital Radio Industry
COM-3300Television Studio Production3
COM-3400Persuasion3
COM-3410Advertising3
COM-3601Political Communication3
COM-4410Creative Advertising3
Select one of the following courses:3
Global Communications,"Globalization of Media, Comm..."
Communications and the Law
COM-4420Public Relations in Modern Media3
COM-4998Senior Comprehensive Seminar 13
MKT-2201Marketing3
Select two of the following courses:6
Marketing Management
Relationship Management
Merchandising
Consumer Behavior
International Marketing
SOC-4210Social Research Methods3
Liberal Arts 26
General electives15
Total Hours123-129

The General Education Program is the academic cornerstone of St. Francis College and affirms its mission to graduate educated, well-rounded students to enter and participate in a changing and culturally diverse world.

As an integrated program of studies, it focuses on developing the skills expected of a liberally educated person. It provides students with a broadly-based foundation outside their areas of specialization, an understanding of how various disciplines intersect and differ, and assists in cultivating a disposition for lifelong learning.

Institutional Learning Outcomes:

  1. Demonstrate sensitivity to creative expression
  2. Communicate ideas and information through written, oral, visual and digital media
  3. Employ critical and analytical skills
  4. Value diverse perspectives of the human experience
  5. Implement information, technology and media literacy
  6. Demonstrate quantitative literacy

Foundation Courses- First Year College (18 credits)

To ensure refinement of basic reasoning and cognitive skills needed for successful completion of any college degree program, the general education program requires 18 credits in foundational courses targeting student learning outcomes (SLOs) in writing; quantitative reasoning; oral communications; information, technology, and media literacy; fitness or health; religious studies; and the Freshman Seminar. Each student is required to successfully complete one course in each of the areas of the First Year College.

Bodies of Knowledge (30 credits)

A selection of 30 credits in broad areas of inquiry, designated as Bodies of Knowledge, allow students the flexibility to gain breadth and depth in a field outside of a major. Each student is required to successfully complete two different courses in each of the five Bodies of Knowledge.