Communication Arts, B.A. — Concentration in Advertising/Public Relations
| Code | Title | Hours |
|---|---|---|
| General Education Program | ||
| Understanding College (FS) | 1 | |
| Writing and Presentation (WRI1 & OC1) | 6 | |
| Mathematics (QR1) | 3-4 | |
| Information Literacy, Media, and Research (ITML) | 3 | |
| Creative Voices across Cultures (HCE) | 6 | |
| Science at Work (NPW) | 6-10 | |
| Ethics, Reality and Logic (PEM) | 6 | |
| Individual and Societies (SEH) | 6 | |
| Principles of Macroeconomics | ||
| Principles of Sociology | ||
| Our World, Past and Present (WHG) | 6 | |
| Personal Wellness (FH) | 2-3 | |
| Religion and Culture (RS) | 3 | |
| Communication Major | ||
| BUS-1001 | Organization and Management | 3 |
| COM-2000 | Mass Communication | 3 |
| COM-3200 | News Writing | 3 |
| IT-2410 | Web Design | 3 |
| Select one of the following courses: | 3 | |
| History of Film | ||
| Studies in Film | ||
| Select one of the following courses: | 3 | |
| Topics in Mass Communications | ||
| History of Television | ||
| Digital Radio Industry | ||
| COM-3300 | Television Studio Production | 3 |
| COM-3400 | Persuasion | 3 |
| COM-3410 | Advertising | 3 |
| COM-3601 | Political Communication | 3 |
| COM-4410 | Creative Advertising | 3 |
| Select one of the following courses: | 3 | |
| Globalization of Media, Communication & Technology | ||
| Communications and the Law | ||
| COM-4420 | Public Relations in Modern Media | 3 |
| COM-4998 | Senior Comprehensive Seminar 1 | 3 |
| MKT-2201 | Introduction to Marketing | 3 |
| Select two of the following courses: | 6 | |
| Marketing Management | ||
| Relationship Management | ||
| Fashion and Retail Merchandising | ||
| Consumer Behavior | ||
| International Marketing | ||
| SOC-4210 | Social Research Methods | 3 |
| Liberal Arts 2 | 6 | |
| General electives | 15 | |
| Total Hours | 123-129 | |
- 1
The successful completion of COM-4997 Senior Comprehensive- Tutorial or COM-4998 Senior Comprehensive Seminar satisfies the College’s Comprehensive Examination/Thesis requirement
- 2
Students pursuing a Bachelor of Arts degree must complete 2/3 of their degree credits (i.e. minimum 90 credits) from courses in the Liberal Arts category. For specific academic subjects, see page 15.
In keeping with our mission at St. Francis College, the courses you take courses across the liberal arts ensure that you are well-rounded, able to engage in meaningful thought and conversation both within and outside of your area of expertise, and building a foundation for future success by deepening and broadening your knowledge. Building on First Year Foundations and augmenting your major field of study, the combination of courses in the Bodies of Knowledge prepares you to meet the challenges the world presents to you with intelligence, clarity, and empathy. They will equip you to solve complex problems, contribute to your community, and improve the world you inhabit.
Institutional Learning Outcomes:
- Demonstrate sensitivity to creative expression
- Communicate ideas and information through written, oral, visual and digital media
- Employ critical and analytical skills
- Value diverse perspectives of the human experience
- Implement information, technology and media literacy
- Demonstrate quantitative literacy
Foundation Courses- First Year College (13-14 credits)
St. Francis College’s mission, emphasizing Franciscan education, highlights access and opportunities for all students. In your first year at SFC, you will combine key skill development with courses in the liberal arts and in your areas of interest. Each of these courses and categories is essential to your success in college and beyond. Our First Year Foundations program ensures that all students will be equitably prepared to excel and achieve their goals.
Bodies of Knowledge (35 credits)
At St. Francis College, our Franciscan mission states that we “educate the whole person for a full, relational life.” This means that we strive, by making certain you take courses across the liberal arts, to ensure that you are well-rounded, able to engage in meaningful thought and conversation both within and outside of your area of expertise, and create success by deepening and broadening your knowledge. Building on First Year Foundations and augmenting your major field of study, the combination of courses in the Bodies of Knowledge prepare you to meet the challenges the world presents to you with intelligence, clarity, and empathy. They will equip you to solve complex problems, contribute to your community, and improve the world you inhabit.